In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

Using a stepwise multiple regression analysis of data from a 1964-1965 national urban sample, the author identifies the social and demographic variables that best help to predict each of six factor-analytically derived dimensions of leisure activity. (Author/RM)

Thirty-four papers on educational statistics which were presented at the 1971 AERA Conference are summarized. Six major interest areas are covered: (a) general information; (b) non-parametric methods; (c) errors of measurement and correlation techniques; (d) regression theory; (e) univariate and multivariate analysis; (f) factor analysis. (MS)