AN INVESTIGATION WAS MADE OF THE RELATIONSHIP BETWEEN PERSONALITY FACTORS AND CONFORMITY. THE SUBJECTS WERE 243 RANDOMLY SELECTED STUDENTS ENROLLED IN COLLEGE PSYCHOLOGY COURSES WHO WERE DIVIDED INTO GROUPS OF 97, 96, AND 50 SUBJECTS. A PERSONALITY FACTOR INVENTORY WAS OBTAINED FROM RESPONSES TO A LARGE LIST OF TRUE-FALSE PERSONALITY ITEM…

Factor-analyzed objective measures of interpersonal behavior presumed to be tapping assertiveness. Most of the behavioral measures loaded highly on a general factor of assertiveness. The fifth behavioral measure loaded highly on a separate factor, response latency. All behavioral measures with the exception of response latency evidenced…

The development of Q methodology is briefly reviewed, and the methodology itself is briefly described. Finally, a number of the issues are raised relating to the use of Q. Q methodology can have fruitful applications if it is not used indescriminately. Appropriate use of Q requires careful attention to the way the problems being researched are…