With the widespread use of visuals in the media and the rapid development of visual technologies, media consumers today increasingly face visual information and visual decision-making. Developing visual literacy is thus crucial to empower people to effectively navigate the visual world. This paper uses two studies to describe the development and…

Factor analysis is a versatile class of psychometric techniques used by researchers to provide insight into the psychological dimensions (factors) that may account for the relationships among variables in a given dataset. The primary goal of a factor analysis is to determine a more parsimonious set of variables (i.e., fewer than the number of…