The Bem Sex Role Inventory (BSRI) is designed to measure masculinity and femininity independently. It is based on the dualistic, as opposed to the bipolar, nature of masculinity and femininity. The development of measures for sex role research has relied on empirical techniques; item selection has been based on respondents' stereotyped conceptions…

Multidimensional scaling based on similarity ratings was compared with the semantic differential technique (SDT) in a follow-up study. Previous studies had indicated a fairly close agreement between the results of the SDT and multidimensional scaling which the present study partly corroborated in one experiment for color slides of urban/suburban…