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Direct linkHerz, Rachel S.; Larsson, Maria; Trujillo, Rafael; Casola, Marisa C.; Ahmed, Farah K.; Lipe, Stacy; Brashear, Morgan E. – Cognitive Research: Principles and Implications, 2022
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a…
Descriptors: Olfactory Perception, Consumer Economics, Preferences, Purchasing
