Riddell's (2020) article, "The Power of Rhetoric," inspired this position paper. She used the neologism "rhetorical literacy" describing it as "one of the most powerful tools [we] can wield" to navigate today's complexity. This article discusses why family and consumer sciences (FCS) practitioners (a.k.a., home economics, human ecology, home sciences, consumer sciences, human sciences, family studies) must become proficient and successful orators who can speak on behalf of individuals and families in the midst of this complexity. FCS professionals must learn and practice rhetorical literacy so they can bring their ideas about individual and family well-being and quality of life to governments, businesses, civil society, citizens, and fellow FCS practitioners and have these ideas heard and heeded.