Defines gastronomic reference, or mention of what public figures eat, as synecdoche. Illustrates how use of this rhetorical device contributed to public figures and public images in the 1980 presidential campaign. Argues that interest in gastronomic reference leads to a broader concern for how synecdoche functions in public discourse. (PD)

Historical incidents, photographs of sheet music, cartoons, and advertisements are employed to study language in this textbook. The text, suggestions, and quoted material in the book are to be used not only for the study of language but also as sources for writing. It is recommended that journal entries, more fresh and spontaneous than formal…