Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

A video recording about the college that evokes a nostalgic response can be extremely effective in a fund-raising campaign and can even be used to openly solicit donations. Older, affluent alumni are the prime target audience. Producing an effective video requires attention to technical, financial, and aesthetic factors. (MSE)