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Griffith, Tom – 1987
This how-to booklet offers specific advice on producing video or slide/tape programs for marketing independent schools. Five chapters present guidelines for various stages in the process: (1) Audio-Visual Marketing in Context (aesthetics and economics of audiovisual marketing); (2) A Question of Identity (identifying the audience and deciding on…
Descriptors: Audiotape Recordings, Elementary Secondary Education, Film Production, Institutional Advancement