ERIC Number: EJ1462252
Record Type: Journal
Publication Date: 2025
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-1547-500X
Available Date: 0000-00-00
Do Higher Production Value Videos Lead to Improved Engagement and Learning Outcomes? A Field Experiment
Sean Alley; Steve Isbell
Journal of Educators Online, v22 n1 2025
Course content in higher education is increasingly provided via video lectures. Video quality varies widely, from textbook publishers that provide professional quality videos to individual instructors recording videos on their laptops. In this study, we randomly assigned students to one of two videos, one high quality and one lower quality, to measure the causal effect of video quality. We combined this with a difference-in-difference framework to account for possible confounding correlates. We examined the effects on exam scores, homework scores, and student engagement. Our results suggest that video quality has no impact on any of these student outcomes.
Descriptors: Video Technology, Film Production, Online Courses, Learner Engagement, Outcomes of Education, Electronic Learning, Business Education, Higher Education, Instructional Material Evaluation
Journal of Educators Online. Grand Canyon University, 23300 West Camelback Road, Phoenix, AZ 85017. e-mail: CIRT@gcu.edu. Web site: https://www.thejeo.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A