With the rising incidence of television consumption in children, the aim of the present study was to investigate the impact of such habits on vocabulary skills in young children. Very little research has targeted a key cognitive skill--vocabulary--during the toddler years, which represent a critical developmental period. We recruited toddlers,…

This study examined the potential of entertainment-education (E-E) for promoting engagement with a science issue. It was assumed that certain entertaining features of a media experience increase viewers' perceived knowledge about an issue. Drawing on different theoretical models of E-E and on persuasive effects of narrative media messages, three…

Regression analysis shows that ratings for television movies can be explained both in terms of variables that accounted for the films' success in the theatrical marketplace and in terms of the pattern of scheduling by the networks. (GT)

Examines the television networks' new bargaining strategy of network bidding for feature films before their theatrical release. Contrasts the markets for regularly scheduled programing and theatrical movies to show that the change in strategy is a logical extension of the networks' tightly controlled market for regular series programing. (JMF)