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Direct linkTaylor, Zach W.; Meghani, Sana A.; Nguyen, Lizeth – Strategic Enrollment Management Quarterly, 2022
This study analyzed six months of student feedback from a text messaging program serving 40 Minority-Serving Institutions (MSIs) in the United States immediately after the World Health Organization declared COVID-19 a global pandemic in March 2020. Findings suggest institutions of higher education could have communicated curricular models and…
Descriptors: College Students, COVID-19, Pandemics, Handheld Devices
Taylor, Z. W.; Hartman, Catherine – Strategic Enrollment Management Quarterly, 2019
This study analyzes the length and readability of admissions and financial aid application instructions at a random sample of 341 four-year higher education institutions in the United States. Linguistic analyses indicate that financial aid application instructions are longer and more difficult to read than are admissions materials at the same…
Descriptors: Readability, College Admission, Student Financial Aid, College Applicants
Mitchell, Lorianne D.; Seier, Edith; Small, Michael H. – Strategic Enrollment Management Quarterly, 2022
The Complete College Tennessee Act (CCTA) established benchmarks for increasing state college completion rates to the national average by 2025. This investigation explored responses on the High School Senior Opinion Survey to identify trends between two subpopulations for strategic enrollment management (SEM)--Latino American and African American…
Descriptors: High School Seniors, Hispanic American Students, African American Students, Intention
Muhammad, Robert; McManus, Kristen – Strategic Enrollment Management Quarterly, 2018
If universities want to survive into the century while maintaining relevancy to the business world and the global market, they must utilize innovative methods that engage students from the time of admission through graduation. Successful engagement equates to economic growth and positive branding. Students who are 'invested' and feel that the…
Descriptors: Enrollment Management, Learning Analytics, Data Collection, Evidence Based Practice
Baworowsky, John M. – Strategic Enrollment Management Quarterly, 2016
Changes in the filing date and tax year data used to complete the Free Application for Federal Student Aid (FAFSA) will affect all colleges and universities, even those not planning to make changes in their aid programs.
Descriptors: Financial Aid Applicants, Student Financial Aid, College Admission, College Bound Students
