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Enhancing a College's Fund-Raising Ability. ERIC Digest.
PDF on ERIC Download full text
Leslie, Larry L. – 1988
Suggestions on how to enhance a college's fund-raising abilities are presented. Six sections are as follows: exemplary performers (noting the relationships between amounts raised and strategies employed); what works and what does not work in fund- raising (an institution's public visibility is important, and a poverty strategy is not); whether…
Descriptors: College Athletics, Donors, Educational Finance, Financial Needs