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Ketchum, David S. – CASE Currents, 1980
Twenty-four predictions are made about trends in college fund raising in the 1980s, considering such factors as volunteers, new legislation at all levels, person-to-person fund raising, institutional leadership, development staffing, inflation, distribution of wealth, recordkeeping, alumni, corporate support, and athletics. (MSE)
Descriptors: Alumni, Educational Economics, Financial Support, Fund Raising