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Bush, Lee – Journal of Advertising Education, 2015
Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…
Descriptors: College Students, Student Projects, Agencies, Advertising
Amos, Ralph – Currents, 1995
Advice is offered for developing and strengthening college alumni special interest groups. These include setting clear guidelines; striving for membership quantity and enthusiasm; focusing on a mission; developing strong and creative leaders; sharing responsibility among staff; setting reasonable objectives; and finding financial support. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, Ethnic Groups
Van Dusen, Albert C. – 1972
The Office of Program Development and Public Affairs (PDPA) from its inception in September 1967 to July 1971 was primarily concerned with advancing the total University with its traditional mission of teaching and research and with facilitating the University's emerging concerns for public service. The Office assisted with the program development…
Descriptors: Alumni, Cultural Exchange, Extension Education, Financial Support
Zelno, Robert P. – Currents, 1992
Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…
Descriptors: Alumni, Alumni Associations, College Administration, Financial Support