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Bush, Lee – Journal of Advertising Education, 2015
Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…
Descriptors: College Students, Student Projects, Agencies, Advertising
Schmotter, James W. – Selections, 1999
An interview with Roy A. Herberger, president of Thunderbird, the American Graduate School of International Management (Arizona), addresses the strategy behind the school's great success, its curriculum and program development, faculty composition, institutional culture, faculty-employment practices, curriculum globalization, competition,…
Descriptors: Administrative Organization, Administrator Education, Business Administration Education, College Environment