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Cornforth, Suzanne R. – Currents, 1998
College and university Web site managers are offered advice for creative funding and staffing, including how to determine actual human, equipment, and financial resource needs; six ways to break out of the conventional funding paradigm (using existing resources well, using others' money, advertising, priority shifts, shared resources, and in-kind…
Descriptors: Advertising, Computers, Costs, Donors
Strand, Bobbie J., Ed.; Hunt, Susan, Ed. – 1986
Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating…
Descriptors: Agency Role, Business, Donors, Financial Support
