Using a constructivist case-study analysis, we explore philanthropy toward higher education among lesbian, gay, bisexual, transgender, and queer (LGBTQ) alumni, examining the role of advancement staff and alumni advocates in engaging LGBTQ alumni to promote individual and community uplift. Data come from focus groups with 37 advancement staff and…

Colleges and universities are increasingly relying on philanthropic contributions to allow them to continue to provide high-quality education. Christian higher education is no different. African Americans give a larger percentage of their disposable income to nonprofits than any other racial group; this giving is primarily directed to the Black…

This qualitative research study was designed as an exploration of the phenomena of alumni non-donors of Historically Black Colleges and Universities (HBCUs). Successfully securing private voluntary support is one of the most critical challenges for higher education institutions as traditional sources of financial support diminish, and alumni…

This article discusses Georgetown University's Discovery Initiative, an advancement program in which students and recent graduates meet with alumni who are not currently involved with the Washington, D.C., university. Currently, the Discovery team consists of 50 students who conduct interviews in the Washington, D.C., area during the school year…

This research deals with factors that explain fundraising success and what types of institutional arrangements or practices exist at four year US public universities which make them successful or unsuccessful. Investment in higher education from state government continues to decline; alumni giving participation rates are falling, and many…

A 2008 statement from the Foundation for California Community Colleges in the Chronicle of Higher Education revealed that two-year institutions provide education for approximately half of the nation's undergraduate students (Wiessner, 2008). However, when it comes to benefiting from dollars that are raised from donors for postsecondary schools,…

The editor of Boston University's alumni magazine who orchestrated its redesign and extended its appeal to Boston's general public is interviewed about the strategies used and the response of both the university and the city community. (MSE)

An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)