Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many…

This research deals with factors that explain fundraising success and what types of institutional arrangements or practices exist at four year US public universities which make them successful or unsuccessful. Investment in higher education from state government continues to decline; alumni giving participation rates are falling, and many…

Measured the strength of the relationship between football or basketball success and several measures of monetary contributions for a sample of major universities (N=99). Results indicated a negative relationship between athletic performance and monetary donations. (LLL)

Involved alumni are alumni who will give, and then ask how they can do more. If a college knows how to cultivate and engage its alumni, it is well on the way to financial health and growth. Community colleges are particularly and favorably positioned to obtain support from their alumni, since alumni recognize the value they received as students,…

A survey of housing/consumer economics and social work alumni received responses from 38 African American and 50 white graduates. Likely sources of financial support for whites were parents, and for African Americans, grants. African Americans had significantly higher social support from churches, whites from sororities/fraternities. There were no…

Directed toward development officers, college presidents, school heads, trustees, and other administrative officers concerned with fund-raising, this book contains chapters by over 60 authors. It is appropriate for use in all institutions, offering practical guidelines and checklists, specific recommendations, and illustrative case examples. After…