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Direct linkFrumkin, Lara A.; Milankovic-Atkinson, Maya; Sadler, Chris – New Horizons in Education, 2007
Background: Universities have a vested interest in attracting and encouraging enrolment of as many high calibre students as possible. With greater frequency, universities are using marketing techniques to do so. Aims: The study reviewed current student opinions of a programme within a UK university to discover its shortcomings and strengths.…
Descriptors: Student Needs, Student Attitudes, Opinions, Measures (Individuals)
