The themes for a community-based nursing curriculum in a Hawaii project emerged from focus groups with multisectoral representation. Although the method was highly resource-intensive, it generated rich data and kept the voices and intentions of participants at the forefront. (SK)

Argues that focus groups provide users with valuable qualitative data not readily obtained with any other data-collection technique. Describes the focus-group process, including participant selection, moderator role, phases of the process, and advantages and disadvantages. Suggests ways that business communication instructors can incorporate the…

Twelve focus groups were conducted to determine how various at-risk groups would respond to Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome (HIV/AIDS) educational outreach approaches presented via print (posters and comic book), television, and radio media. Knowledge, attitudes, and practices regarding HIV and AIDS were also…

On the occasion of the 50th anniversary of Brown v. Board of Education (1954), recent global immigration to the U.S. interior compels local education systems that are relatively inexperienced with immigration to address new integrating and segmenting tendencies expressed by the growing and diversifying number of immigrants from Africa, Asia, and…

The aftermath of September 11, 2001 prompted the reexamination of the nation's defenses and vulnerabilities in light of new realities. Every sector of society, particularly those who protect the well being of communities, required change. Safety and security operations on the nation's college and university campuses are no exception. The nation's…

This is a large scale examination of the aspirations and experiences of America's young adults ages 18 through 25. It is an in-depth study based on a national random sample telephone survey of young adults, along with focus groups in California, New Jersey, Texas and Wisconsin. [Additional support for this report was provided by the GE Foundation.]

The growing popularity of focus group measurements can be traced to any one of four factors: (1) the economics associated with focus groups; (2) the speed at which data can now be collected; (3) the need to understand customer motivations; and (4) the desire to improve subsequent qualitative research activities and programs. Market researchers are…