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Direct linkDuffy, Curt Paul – ProQuest LLC, 2013
Slogans, or linguistic memes, are short, memorable phrases that are present in commercial, political, and everyday discourse. Slogans propagate similarly to other memes, or cultural units, through an evolutionary mechanism first proposed by Dawkins (1976). Heuristic inquiry, as presented by Moustakas (1990), provided a template from which to…
Descriptors: Heuristics, Linguistics, Mixed Methods Research, Online Surveys
