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Direct linkWells, Victoria K.; Foxall, Gordon R. – Psychological Record, 2013
The use of behavioral economics and behavioral psychology in consumer choice has been limited. The current study extends the study of consumer behavior analysis, a synthesis between behavioral psychology, economics, and marketing, to a larger data set. This article presents the current work and results from the early analysis of the data. We…
Descriptors: Consumer Economics, Psychology, Marketing, Decision Making
