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Direct linkChapleo, Chris – International Journal of Educational Advancement, 2006
This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted…
Descriptors: Foreign Countries, Higher Education, Public Relations, Communication Strategies
