To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…

This article explores the online processing of singular he and she and singular they by learners of English to discover whether singular they presents a processing problem for non-native speakers (NNSs). It also examines the extent to which such issues may vary as a function of L2 proficiency at B2, C1, and C2 levels. A self-paced reading study…

Usage-based approaches to second language acquisition put a premium on the linguistic input that learners receive and predict that any sequences of words that learners encounter frequently will experience a processing advantage. The current study explores the processing of high-frequency sequences of words known as 'lexical bundles' in beginner…

This article reports a study on metaphor comprehension by the international students whose first language is not English, while attending undergraduate lectures at a British university. Study participants identified words or multiword items that they found difficult in extracts from four academic lectures, and they interpreted metaphors from those…

In general terms automaticity could be defined as the subconscious condition wherein "we perform a complex series of tasks very quickly and efficiently, without having to think about the various components and subcomponents of action involved" (DeKeyser 2001: 125). For language learning, Segalowitz (2003) characterised automaticity as a…

Twelve community translators provided verbal accounts of their strategies while completing translations of a short leaflet from English into one of seven community languages. They adopted approaches wholly oriented to the needs of a specific ethnic minority groups in British society, resulting in a markedly sociocultural translation model.…

Comments are offered on an earlier paper on theory construction in second-language acquisition. A critical perspective is offered that is characterized by the ethical foundations of theory construction (and scientific activity in general) and the grounding of theory in practical activity. (60 references) (Author/LB)

Findings are reported from a series of literacy assessments in which four classes of bilingual Grade 3 and Grade 5 students from an indigenous community in Central Mexico participated. Subjects who completed the battery of tests of reading and writing in Spanish and Nahuatl range from balanced bilinguals to Spanish-dominant speakers with at least…

Research results suggest that neural networks are able to generalize the past tense form from the base form and that phonological form plays a significant role in generalizing. This conclusion questions the scope and validity of learning models currently promoted in both first- and second-language learning theories. (Contains 29 references.)…

This study investigated whether top-down or bottom-up cognitive processing was more important in listening comprehension in large-scale English-as-a-Second-Language tests administered to secondary school students in Hong Kong over a period of seven years. Results suggest that bottom-up processing was more important than top-down processing in…