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Online Learning and Social Norms: Evidence from a Cross-Cultural Field Experiment in a Course for a Cause
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Ji Yong Cho; Yue Li; Marianne E. Krasny; Alex Russ; Rene F. Kizilcec – Computer-Based Learning in Context, 2021
Online courses are increasingly used to scale up professional learning. However, engaging people throughout a course and encouraging them to take actions afterward is challenging, especially with culturally diverse participants whose response to encouragement may vary. Social norms can serve as a strong encouragement to participants, but they are…
Descriptors: Behavior Standards, Social Behavior, Cross Cultural Studies, Field Experience Programs