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Lefebure, Jane B. – Currents, 1991
Every year between September and June, McMaster University's (Ontario) Alumni Adventures in Continuing Education program organizes eight lectures, seminars, and outings. The program is designed to appeal to a general audience aged 24-80, and offers a variety of both traditional and unique events such as observatory visits, walking tours, and…
Descriptors: Adventure Education, Alumni Education, Continuing Education, Foreign Countries
Jarrell, Andrea – Currents, 1999
Discusses the components of strategic planning in developing a fund-raising campaign for a college or university. Emphasizes the importance of setting priorities, and defines the characteristics of good priorities, such as boldness, being grounded in the institution's mission, and culminating in visible results. Includes a case study of the…
Descriptors: Case Studies, Foreign Countries, Fund Raising, Higher Education
Ripple, G. Gary – Currents, 1994
To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)
Descriptors: College Administration, College Students, Foreign Countries, Foreign Students
Crowther, Connie – Currents, 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…
Descriptors: Budgeting, College Administration, Consultants, Foreign Countries
Trimarco, Paola – Currents, 1994
International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, College Graduates
