In this article, we synthesise research on language ideologies and language policies related to minority languages in China published in international journals between 2001 and 2022. We review 73 empirical studies published in English to examine research trends and identify issues in terms of what was studied, how it was studied and what was…

This study examines the representation of cultures across three sets of national English textbooks currently used in China by conducting a synchronic content analysis to explore what and how cultures are represented in the textbooks. Data analysis was conducted based on a newly constructed framework focusing on the content (countries and…

Directed Motivational Currents (DMCs) are highly intense goal-directed motivational experiences that are characterised by establishing new routines and having positive emotions. The present study aimed to identify the factors that triggered the launch of DMCs among EFL learners. An interview protocol designed based on the core dimensions of the…

China has had an ambivalent policy for the learning and teaching of English as a foreign language (EFL) over much of its history. The explicit and implicit implementation of language policy has had a significant impact on the content of EFL textbooks and the ideologies underlying them. However, studies exploring such ideologies remain sensitive…

The ideological role of English, beyond its instrumental value, is reported to be immense. British colonial rule deployed English as an ideological tool which facilitated colonial subjugation and religious conversion. Connections between English and evangelism have widened in the postcolonial and globalising world, leading to labelling English as…

Though the concept of identity has been examined in foreign and second language learning contexts where the target language was mostly English, there is scarcity of research on the examination of identity in glocal language learning contexts where local and global characteristics co-exist. Therefore, this longitudinal case study investigates the…

In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…

Cuisine and restaurants are powerful tools for cultural, social and tourist image-building, and projection for tourist promotion, particularly in the case of major tourist places and destinations which boast a well-deserved, long-standing history and reputation for gastronomical beacons. When menus are not properly translated (or transcreated)…

We assess the sociolinguistic vitality of Romeyka, the only Asia Minor Greek variety, which, albeit endangered, is still spoken in the Black Sea region, Turkey (historically known as Pontus), by means of nine extralinguistic (i.e. sociological) and sociolinguistic factors, specially tailored for the situation of Romeyka. Our current vitality…

Along with increased international migration, many nation-states are facing the dilemma of embracing a multi-cultural and multi-lingual society while protecting their cultural and linguistic heritage. Non-Anglophone universities are often the sites of this struggle as they aim to become world-class international universities operating largely in…

As universities seek to become more international, their need to engage with a wider range of languages, particularly English, seems more prominent. At the same time, universities are also regarded by many stakeholders as key institutions to preserve a given national language and culture. This apparent tension makes universities a fruitful ground…

This paper reports on a study that analysed the ideological framing of "Chinese dialects" or "regional Chinese varieties" in the mainland China's state print media reports of "dialect crisis" and the associated efforts to sustain the use of these "dialects" from 2002 to 2012. The analysis revealed that…

This article analyses language policies in higher education (HE) in Finland, Estonia, and Latvia, as well as the European Union (EU). We take a multilayered approach to language policies in order to illuminate the intertwined nature of local, national, and international language policies in HE. We are particularly interested in the construction of…

As the result of global changes, government policy and university initiatives, institutions of higher education in Canada have become increasingly linguistically and racially diverse. Traditionally--through policy, curriculum, instruction and assessment--Canadian universities have promoted a subjective, monolithic and racialised…

The South African constitution and related legislative tools provide a supportive framework for multilingual education. Successful implementation, however, requires appropriate learning materials and questions remain as to the vision and commitment of publishers to producing them. Based on an analysis of currently available books for children and…