Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

In different countries, the use of pictorial information symbols to convey warnings and instructions is becoming more common. An important reason for this is that people from a variety of cultures can understand graphical symbols. However, symbols developed in one culture may not have the same meaning for people from other cultures. This study…