This article presents a social psychological model of prospective memory and habit development. The model is based on relevant research literature, and its dynamics were investigated by computer simulations. Time-series data from a behavior-change campaign in Cuba were used for calibration and validation of the model. The model scored well in…

Heuristics embodying limited information search and noncompensatory processing of information can yield robust performance relative to computationally more complex models. One criticism raised against heuristics is the argument that complexity is hidden in the calculation of the cue order used to make predictions. We discuss ways to order cues…

Visual word identification requires readers to code the identity and order of the letters in a word and match this code against previously learned codes. Current models of this lexical matching process posit context-specific letter codes in which letter representations are tied to either specific serial positions or specific local contexts (e.g.,…