Little historic context is generally provided regarding design phenomena; ideas, names, events and relationships are disregarded in design's typical superficial coverage; it is as though design exists in a vacuum. This paper seeks to put Helvetica, the face, the font and the movie into context by exploring its relationship to Swiss Design…

Western historians working in the first half of the twentieth century established a scheme for writing design history that continues to influence the global histories of today. The historians Douglas McMurtrie, Lucien Febvre, Henri-Jean Martin and Lawrence Wroth believed that the modern history of visual communication began with the advent and…