An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…

A lesson from a physics textbook for secondary students was redesigned in three versions and given to 600 students. Results of achievement measures suggested that one of the experimental versions (which stressed the visual aspects of the printed page) was superior to the standard and the other experimental versions. (GT)