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Download full textPéter, Lilla; Balázs, Szilvia – Acta Didactica Napocensia, 2009
Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…
Descriptors: Sustainable Development, Sustainability, Advertising, Childrens Television
Peer reviewedCovington, William G., Jr. – International Journal of Instructional Media, 2004
Media literacy is a topic that is being addressed globally as greater numbers of people become aware of the need to teach audience members how they are influenced by the media. Here, two of its broad categories - captive and voluntary - are identified. Examples of media literacy programs in Canada and Australia are also presented to illustrate the…
Descriptors: Foreign Countries, Teaching Methods, Media Literacy, Creativity
Notar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
Peer reviewedMifsud, Joseph – Journal of Educational Television, 1994
Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…
Descriptors: Adolescents, Advertising, Audience Analysis, Childrens Television
O'Connell, Libby Haight, Ed. – Idea Book for Educators, 2000
The Fall 2000 and Spring 2001 issues provide ideas for teaching based on Arts and Entertainment and History Channel programming. The Fall issue contains study guides such as: "Inside Story: Street Racing: The Need for Speed" (analyzes the legal and moral implications of street racing); "Longitude" (examines the difficulties of…
Descriptors: Advertising, Astronomy, Biographies, Critical Viewing
Direct linkPungente, John J.; Duncan, Barry; Anderse, Neil – Yearbook of the National Society for the Study of Education, 2005
Media literacy educators from the United States regularly pay homage to their colleagues in Canada. Canadians have talked about, thought about, taught about, and written about media literacy for many years. Canada first hosted a World Conference in media literacy in Guelph, Ontario, in 1990, and all provinces in Canada now include media literacy…
Descriptors: Foreign Countries, Media Literacy, Educational History, Educational Theories
