Alumni associations are established by higher education institutions to formalise relationships with alumni, and to nurture alumni loyalty over time. This study investigates drivers of perceived value for an alumni association, and the effects that perceived value and satisfaction have on alumni loyalty. Data were collected from 1711 respondents…

International higher education student mobility can lead to social change in the students' home countries. This article examines the case of the Ford Foundation's International Fellowship Program Alumni Association in Ghana and how it has organized to affect change. Findings show that this association has assimilated many of the attributes of…

International alumni relations is about recognizing an important population that wants to be connected but often feels disengaged. This article shows how to engage international alumni by customizing programs to meet their needs. It suggests four areas of programming: brand awareness; career and life networking; resource development (fundraising…

Graduation day often includes an oration by a Vice-Chancellor or President reminding the newest cohort of alumni to "keep in touch" with their alma mater. Often, graduates dismiss this invitation instead of embracing this lifelong opportunity. As the only constant -- and constantly growing -- stakeholder group of higher education…

A growing number of U.S. institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways--so much so that it's encoded as a specific campaign goal. But, like fundraising goals, alumni engagement goals are not realized easily, overnight, or just because they're committed to paper. Lasting engagement takes…

With roots going back to 1986, the Student Team on Alumni Relations or STAR was one of the first student-alumni groups in Canada and routinely attracted capable and enthusiastic volunteers. It offered to appreciative, albeit small, student audiences a suite of popular programs, including job shadowing and goodie boxes parents could send to their…

Last summer, the University of Liverpool welcomed the 4,000th graduate of its online programs to its alumni community. This is a significant milestone in the expansion of their international footprint, considering that just five years earlier the university had enrolled half as many online. Equally as important as the growth of their online…

In recent years, in response to pressures to diversify their income, many British universities have established development and alumni relations offices. The creation of development offices illustrates how the internal environment of universities has been affected by the need for universities to meet challenges in the wider higher education…

In times of increasing skills shortage, regions and particularly non-core regions, need to attract highly-skilled workers. It is better for these regions to (re)attract highly-skilled workers that gained knowledge and contacts elsewhere and because they once lived in the region for study have already ties to the university region than trying to…

When Tim Clevenger became executive director of the University of Oregon Alumni Association in 2011, he was dismayed to learn that revenue, including paid memberships, was steadily declining. The association staff and board of directors considered multiple strategies to boost earnings, with stabilizing and growing dues revenue high on the list.…

Colleges, schools, and faculties at large universities form strong academic bonds with students. So is it any wonder they want a say in keeping these students engaged as alumni? To provide that input, many larger institutions are decentralizing their alumni operations, meaning that colleges, schools, and faculties have their own alumni staff…

Even in the best financial times, the relationship between the development office and the alumni association can be uneasy. While some alumni leaders would never try to calculate an event's success in funds raised, others find that their most important and successful events happen with development goals in mind. There may never be a consensus…

On September 24, 2010, a group of about 20 women from across Europe have gathered at the University Women's Club. All eyes are on a large screen projecting streaming video from the Mount Holyoke College website. Photos of the Massachusetts campus flash by as the sound of an a capella group singing "Bread and Roses" fills the room. Soon,…

Many universities, colleges, and independent schools face the reality of geographically expanding alumni bases, likely combined with constant or decreasing budgets for alumni activities. Well-intentioned colleagues understand the potential power of a geographically diverse alumni network but do not always grasp the time and complexity associated…

Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…