This study addresses the gap in understanding graduate students' sustained engagement behavior (SEB) with generative artificial intelligence (GAI) by integrating the Technology Acceptance Model (TAM), Expectation Confirmation Theory (ECT), and Theory of Reasoned Action (TRA) into a comprehensive embedding model. It introduces the Technology…

Even though big data offers new opportunities to organizations, big data adoption (BDA) is still in the early stages of introduction, and its determinants remain unclear in many sectors. Therefore, this research intended to identify the determinants of BDA in the education sector. A theoretical model was developed based on the integration of the…

Artificial Intelligence (AI) has become an important technology affecting the development of society and education, and it is crucial to explore AI to enhance students' creativity and learning performance. This research proposes the model and hypothesis based on the resource-based theory and related research. AI of higher education institute (HEI)…

Recent progress in artificial intelligence (AI) has aroused interest in the growth and development of educational AI tools (EAITs). Teachers' adoption of EAITs in classrooms has helped in shaping instructional decisions taken by them in an attempt to promote intelligently and actively students' meaningful learning of contents areas. Nevertheless,…

This study investigates the relationship between undergraduates' technological readiness, self-efficacy, attitude, and usage of artificial intelligence (AI) tools. The study leverages the technology acceptance model (TAM) to explore the relationships among the study's variables. The study's participants are 176 undergraduate students from a public…

Despite the plethora of m-learning acceptance studies, few have tackled the importance of examining the actual use of m-learning systems from the lenses of social influence, expectation-confirmation, and satisfaction. Additionally, most of the prior technology adoption literature tends to use the structural equation modeling (SEM) technique in…

Research has shown that technology, when used prudently, has the potential to improve instruction and learning both in and out of the classroom. Only a handful of African tertiary institutions have fully deployed learning management systems (LMS) and the literature is devoid of research examining the factors that foster the adoption of LMS. To…

Online learning is becoming more attractive to perspective students because it offers them greater accessibility, convenience and flexibility to study at a reduced cost. While these benefits may attract prospective learners to embark on an online learning environment there remains little empirical evidence relating the skills and traits of…