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Direct linkSigurdsson, Valdimar; Menon, R. G. Vishnu; Sigurdarson, Johannes Pall; Kristjansson, Jon Skafti; Foxall, Gordon R. – Psychological Record, 2013
An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…
Descriptors: Marketing, Electronic Mail, Consumer Economics, Purchasing
Peer reviewedGupta, Renu – British Journal of Educational Technology, 1998
Compares Singapore students' composing behaviors and abilities in (1) hand-written and (2) computer essays using a spelling checker. Results indicate that the spelling checker benefits those students whose initial writing ability is poor and whose writing is blocked by an emphasis on the mechanical aspects of writing. (Author/AEF)
Descriptors: Behavioral Science Research, Computer Assisted Instruction, Computer Software, Foreign Countries
