The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…

This paper aims to find out two outcomes of feedback in the novice writers' graphic organizers, which are the novice writers' ability to align their ideas to their writing goal, and their perceived germane, metacognitive, extraneous and intrinsic cognitive loads when generating and revising ideas based on the feedback. Data was gathered from the…

A discussion of the use of songs to teach French as a second language focuses on the value of songs in teaching aspects of pronunciation. An introductory section describes the benefits of songs as instructional material, particularly to impart cultural information about Quebec to Canadian anglophones. Three sections outline justifications for the…

The presentational power of television gives it unique teaching characteristics and it is a source of a wide variety of learning material that would be unavailable to learners in any other way. For instance, it can be used to: (1) demonstrate experiments or experimental situations; (2) explain principles involving movement over space and/or time;…

The use of mass media as a means of learning a foreign language from the beginning of language study is discussed. Using the media enables many of the features of the natural language acquisition process to be brought into play in a way that much current language teaching material does not. This position is supported by recent research into the…

Using the cognitive fit paradigm as a theoretical framework, this study compared the problem-solving performance of users of a hypertext-based learning aid to the performance of users of a computer-based linear text learning aid. Subjects were 103 undergraduate MIS (Management Information Systems) majors enrolled in an information systems analysis…