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Beadle, Mary E. – Journal of Teaching in International Business, 2001
Surveyed a group of South American business people on their television viewing and perceptions of U.S. business people, exploring the relevancy of media-cultivated perceptions for understanding intercultural communication between U.S. and Latin American businesses. Found that Americans were viewed as aggressive, an undesirable communication trait…
Descriptors: Assertiveness, Business Administration Education, Business Communication, Communication Problems