Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…

The importance of a positive start to school has been highlighted in a range of national and international research. This has stimulated considerable ongoing research attention, as well as initiatives across policy and practice, all with the aim of promoting a positive transition to school for all children. Despite the common interests across…

This paper looks at the potential of the new electronic media of broadcast television (including teletext and interactive cable), the videodisc, and the microcomputer. It examines the nature and extent of these media as textual communication systems and considers their implications in terms of both the reading skills they demand, and the ways in…