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Lange, Fredrik; Rosengren, Sara; Colliander, Jonas; Hernant, Mikael; Liljedal, Karina T. – Journal of Marketing Education, 2018
In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…
Descriptors: Theory Practice Relationship, Retailing, Distributive Education, Experiential Learning
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Truman, Kiru; Mason, Roger B.; Venter, Petrus – Asia-Pacific Journal of Cooperative Education, 2017
Many retailers argue that university students do not have the practical experience and skills required in the workplace when graduating. This paper reports on research undertaken to address this issue and to identify a model to guide development and implementation of a retail store, on a university campus, to be used for work-integrated learning.…
Descriptors: Retailing, Workplace Learning, Experiential Learning, Surveys