The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Team-based project (TBP) has been implemented in some universities to encourage students to be creative and motivated to develop some projects. However, not all EFL teachers in higher education can effectively apply TBP in generating the projects, including English instructional tools for young learners developed by EFL pre-service teachers. This…

Recent research has indicated global trends of decreasing teacher autonomy and increasing teacher accountability. Standardised national tests have been identified as one of many factors constraining teacher autonomy. Another trend influencing teachers' scope of action is the profiling and branding of schools that compete for students. This…

The enrolment of Chinese middle-class children in elite international kindergartens is a big education industry in China. Our paper is situated in the broader sociology of elite schooling which has yet to fully explore how middle and upper middle-class parents are increasingly sending their children to elite international kindergartens. We present…

In this study we analyse the relationship between Mexican students' enrolment in the International Baccalaureate (IB) Diploma Programme (DP) and their college preparedness using a case-study methodology. We found that from the Mexican schools that offer the IB DP, most IB students are fairly successful in their college applications, such that the…

Purpose: Quality assurance (QA) at one University has evolved over the past 15 years through emerging National and European standards, various leadership initiatives and through the engagement of key stakeholders in co-designing and implementing internal QA processes. In 2000, the QA process was focussed mainly on quality review (QR) that involved…

In this article the author responds to Jonathan Silin's article "At a Loss: Scared and Excited", and in doing so, takes up his ideas around the generative potential of loss. She uses these notions of loss to illuminate how, in one diverse school community in Australia, loss, failure and an "awful reputation" have opened up…

This article presents an interview with David W. Chan, founding director of the Program for the Gifted and Talented at the Chinese University of Hong Kong. Chan has worked at the university for nearly 30 years, first in the Department of Psychiatry and then in the Department of Educational Psychology. Currently, he is also an adjunct professor of…

The list of recognized creators is constantly changing with the passage of time. An up-to-date list of recognized Chinese creators emerges from a survey of a large sample of Chinese students in various places in China. To understand the sustainability of the creators' fame, this study examines how the creators' personal characteristics affect…