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Direct linkQing Xie – Business and Professional Communication Quarterly, 2024
This study reports an investigative study with 55 English-major participants in a Chinese university about using simulation in business English correspondence teaching. The study found that participants had strong needs in practical skills development and learning business English correspondence writing. The simulation approach was perceived to be…
Descriptors: Business Education, English (Second Language), Majors (Students), Undergraduate Students
Download full textXuemi, Lu; Wenzhong, Zhu – Higher Education Studies, 2019
The development of business English (BE) program cannot separate from that of its closely-related discipline. However, little is known about business English disciplinary development from the angle of postgraduate education in China. Through questionnaires and interviews on 64 postgraduate students of Guangdong University of Foreign Studies…
Descriptors: Graduate Students, English (Second Language), Business English, Second Language Learning
Chen, Qian – ProQuest LLC, 2019
This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…
Descriptors: Foreign Countries, Second Language Learning, Second Language Instruction, Business English
Chan, Mable – Business and Professional Communication Quarterly, 2014
The pressing need to bridge the gap between workplace communicative needs and curriculum development of business English courses has been documented in the literature. Through a questionnaire survey of 215 working adults, this study examines (a) the spoken and written needs of professionals in the local Hong Kong workplace, (b) the challenges they…
Descriptors: Foreign Countries, Questionnaires, Surveys, Adults
Wenzhong, Zhu; Cheng, Zhang – English Language Teaching, 2013
Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…
Descriptors: Foreign Countries, Business English, English (Second Language), Second Language Learning
Guiyu, Dai; Yang, Liu – Higher Education Studies, 2016
This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English…
Descriptors: Foreign Countries, Business English, English (Second Language), Second Language Instruction
Peer reviewedKam, Hong; And Others – Bulletin of the Association for Business Communication, 1988
Reflects on the teaching of English at Shanghai Institute of Foreign Trade, which is part of the ongoing educational reform in the People's Republic of China. States that cultural exchange is necessary in order to maintain an effective program. (RAE)
Descriptors: Business Communication, Business Education, Business English, Communication Skills
Tarnopolsky, Oleg; Kozhushko, Svitlana – 2002
This article notes that one constraint to learning business English in Eastern Europe, particularly in the Ukraine, is the lack of adequate and culturally-relevant textbooks and other teaching materials. It suggests that the best solution would be to write a new textbook that combines the latest achievements of the western world with cultural…
Descriptors: Business Communication, Business Education, Business English, Cooperative Learning
