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Davari, Mehraneh; Noursalehi, Payam; Keramati, Abbas – Journal of Marketing for Higher Education, 2019
In this research, a combination of both quantitative and qualitative approaches is used to identify different market segments in the education industry. To solve the research problem, an exploratory approach to data mining is used and, using a series of interviews with experts, the factors affecting segmentation are identified. Then, using the…
Descriptors: Data Analysis, Competition, Expertise, Research and Development
Li, Jun; Mitra, Jay – Industry and Higher Education, 2006
This paper focuses on firm behaviour within business clusters and cluster-type environments. Using survey data to distinguish cluster members by the perceived degree of participation, the authors categorize them as leading, proactive or reactive players. They then examine the clustering behaviour of each of these categories. They find that (a)…
Descriptors: Surveys, Cluster Grouping, Interviews, Data Collection