This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Standardised International Large-Scale Assessments (ILSAs) have gained prominence in global and national educational discussions. ILSAs claim to offer valuable insights for improving education systems, but their impact on educational policy varies and has become a contested arena. This article analyses how these assessments fed educational…

Materials are primary elements in the process of design and are gaining more and more attention in design education. The present work illustrates the practice of material tinkering, concentrating on its effects on design education, as regards the upcycling of waste into material demonstrators, deemed to assess their possibility to evolve into…

Introduction: The pressure on universities worldwide has increased to transform themselves from isolated educational institutions to profit-generating businesses. The visibility of a Web page plays a role in attracting potential clients, as more and more young users are depending on the Web for their everyday information needs. One of the purposes…

This paper is an output of a Portuguese public research project: "DeSid"--"design as a company's strategic resource: a study of the impacts of design" (FCT). The "DeSid" research project was created with the main purpose to make a diagnosis of the use of design inside the Portuguese manufacturing industry. This paper…

As global industries change and technology advances, traditional education systems might no longer be able to supply companies with graduates who possess an appropriate mix of skills and experience. The recent increased interest in Design Thinking as an approach to innovation has resulted in its adoption by non-design-trained professionals. This…

The need to further integrate SoTL into college and university cultures has been discussed relatively frequently in recent teaching and learning literature. While a number of useful strategies to assist in this task have been advanced, one especially promising suggestion is the development of organized, institutionally-recognized scholarship…

The expansion of the Internet and online learning around the globe makes it more important to understand the differences in website design among cultures. Furthermore, the members of educational institutions around the world rely on the Internet more than ever before in a variety of aspects. Also, web design differs from culture to culture. Saudi…

This volume includes three sections of the 2021 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; and (3) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy of education,…

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…