The GDR series "Von Pädagogen für Pädagogen" ("By Educators for Educators"), which addressed GDR educators, was established in 1970 and then broadcast in this form for 13 years at approximately monthly intervals. The article presented here locates the programme within the GDR's continuing education landscape and endeavours to…

This study examines the global expansion strategies that were initiated by the Children's Television Workshop (CTW), with a specific focus on the adaptations of "Sesame Street: in Japan and South Korea in the 1970s and 1980s. When CTW began its globalisation in the early 1970s, the international adaptation process of "Sesame Street"…

Television, like other media, can work as a platform for promoting learning. This article illustrates the value of multimodal discourse analysis for evaluating the potential of a children's television show as a vehicle for fostering knowledge and skills in a specific subject area. Drawing on social semiotic principles and systemic functional genre…

The main thrust of this study is to find out the teachers' attitude generally toward instruction television (ITV), also to find out the impact of length of work experience on its use. This survey study was carried out in selected secondary in Ekeremor LGA of Bayelsa State. The Mann-Whitney U test was used in the analysis because it is based on…

The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this…

This article discusses audience responses to a children's soap opera produced and broadcast in Kenya. It examines the evaluation process in relation to qualitative audience research within Cultural Studies. It challenges an Entertainment-Education model of media as vehicles for messages and links strongly with Communication for Social Change…

Empowering children for a critical and judicious use and consumption of media is a main objective of media literacy. This paper aims to examine the range of television programs available for children in Portugal through a comparative analysis of the programming for children broadcast by the four Portuguese terrestrial channels (RTP1, RTP2, SIC and…

In like manner as conventional education and teaching approaches distance education tends to model the same procedures. Indeed, formerly enriched on printed material served as a primary source. However, thanks to the developments in technology and evolution in education, computerised information has made inroads in distance education programmes.…

For nearly four decades, Sesame Workshop has brought the joy of learning to the world's youngest citizens through the introduction of locally-produced coproductions of the preschool television series, "Sesame Street". Many of these television shows have been specifically designed to forward important prosocial messages directly linked to…

This is a brief historical review of the key content and influence of the three predecessor publications to "Learning, Media and Technology," the "NECCTA Bulletin" (1968-1975), the "Journal of Educational Television" (1975-1995), and the "Journal of Educational Media" (1996-2004). Study of these publications…

Provides an overall view of the present state of educational broadcasting in Greece, discusses the main reasons that hinder its development, and proposes solutions for improvement. Government control and the direct imitation of foreign broadcasting programming are cited as two main problems that need to be overcome. (Author/LRW)

This paper describes the proposed School Without Walls program in the United Kingdom, a television-centered project which is designed to deliver high quality nursery (preschool) education direct to children at a fraction of the cost of traditional educational television programming. The daily programs will present a selection of practical learning…

This paper provides a preliminary report of a small-scale research examining the effectiveness of a series of Music Appreciation segments of "Pre-school: Learn to Fly"--a locally designed and produced early childhood TV program in Hong Kong. Four aspects of young children's musical development were studied: 1) musical exposure; 2)…

This study surveyed the effects of cable television on Israeli parents' mediation of their childrens' viewing. Results indicate the introduction of cable television changed strategies of parental control and mediation and parents' assessment of television's influence on children. Active parental mediation was closely related to the attribution of…

These classroom guides, designed to accompany the daily CNN (Cable News Network) Newsroom broadcasts for the month of September, provide program rundowns, suggestions for class activities and discussion, student handouts, and a list of related news terms. Topics covered by the guides include: the women's conference in China, "No Man Is an…