Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…

Academic motivation enables students to face challenges in their studies and is important for student performance. Academic self-concept refers to students' perceptions of their competencies and ability to learn. The goal of the study was to evaluate academic motivation and self-concept of undergraduate optometry students. We used a mixed methods…

This paper examines the evolving landscape of higher education publications, focusing on the emergence of new models that are reshaping scholarly discourse and dissemination. Through a comprehensive review of literature, we analyze the trends, challenges, and opportunities presented by these new models. Our exploration encompasses diverse…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

Education plays a pivotal role in fostering human capital across various domains such as science, politics, and the economy, thereby significantly affecting economic growth. Turkey (Türkiye) stands as a prominent destination for international students seeking continued higher education, yet it faces challenges and opportunities, according to prior…

The emergency of switching to an online learning model due to the COVID pandemic impacted the educational process in of schools world wide. We conducted an anonymous survey at the elite high schools in Serbia whose students won 45 medals at international Olympiads in mathematics, physics, and computer sciences in the last 4-year period…

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia…

Higher education is enduring a transition across the world. This transition leads to the introduction of technology into the education system and provides opportunities to pursue a degree through online participation. According to Bramble and Panda, globalization plays a vital role in recognizing the necessity of providing online learning…

This article examines the choices students make when deciding the mode of study they will enrol in for university. It expands on previous work in the field by surveying 744 Faculty of Arts students at an Australian university who had the choice of enrolling in one of three study modes: on-campus, distance or purely online. Influences on enrolment…

Distance learners are typically excluded from discussions of student mobility. This paper explores distance student choices and experiences, drawing on a study that included students who enrolled in distance education courses at a university outside of their home province. Findings from this study suggest that program and course considerations…

This study examined the global digital revolution and the transformation of Nigerian universities. The study overviewed university developments world wide in line with what obtains in Nigeria. The study highlighted the several challenges that face Nigerian universities inclusive of poor funding, poor personnel and the poor exposure to global…