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Download full textNakagawa, Nami; Okano, Hitomi; Kyoba, Yuuichi; Yamada, Seiichiro; Suzuki, Hiroaki; Tsuda, Masaaki; Yano, Shingo; Makimura, Mizue; Watanabe, Kazuo; Yamamura, Shigeo – World Journal of Education, 2018
Purpose: The Japanese healthcare system has designated registered sales clerks to sell over-the-counter (OTC) drugs. Because of this, the AEON HAPYCOM Comprehensive Training Organization implemented an education program to train registered clerks in 2014. The program is unique; it consists of both lectures and hands-on workshop components. We…
Descriptors: Foreign Countries, Sales Occupations, Job Training, Pharmacy
Direct linkJaskari, Harri; Jaskari, Minna-Maarit – Marketing Education Review, 2016
The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…
Descriptors: Salesmanship, Sales Occupations, Management Development, Outcomes of Education
