This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…

This paper explores the difficulties of finding an appropriate theoretical framework for a doctoral dissertation examining revenue-generating language programs at post-secondary institutions. It briefly examines the history of language programs in higher education in the developed English-speaking world and the current situation of many…

Demonstrates how to develop, implement, and manage an institutional Web site, based on a project administered by the Ottawa General Hospital (OGH) library staff. Emphasizes that planning and organization are the most important skills needed to develop a Web site. A table outlines the OGH Web Site Work Plan. (AEF)