Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

Higher education organizations are increasingly playing a key role in promoting Sustainable Development within society by disclosing information about applied strategies and achieved sustainable performance via social media. Consequently, platforms like Twitter have evolved into decisive tools for fostering accountability, establishing legitimacy,…

In this paper, we analyse the role of the student's digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student's reputation plays in community learning and to understand the role of involving the student that new techniques of…

Applying a Bourdieusian lens, this study seeks to explore the interactions between secondary and higher education and how these interactions impact marginalised students in an elite university in China. It presents accounts of the educational experiences of 13 marginalised students of rural origin. The findings suggest that for them educational…

This study explores views on social fragmentation amongst participants from public and private high-achieving high schools in Mexico City. Whilst issues relating to social fragmentation have recently received more attention in Mexico, there is a lack of research in relation to the existing divisions amongst both school types. The paper aims to…

Massive open online courses (MOOCs) have developed rapidly and become tremendously popular because of their plentiful gamification designs, such as reputation points, rewards, and goal setting. Although previous studies have mentioned a broad range of gamification designs that might influence MOOC learner engagement, most gamified MOOCs fail to…

Internet connectivity in tertiary institutions in Africa has been summarized in three characteristics-- too little, too expensive and poorly managed (African Tertiary Institutions Connectivity Survey (ATICS), 2006 report). The Internet portal system offers educational organizations the ability to track students needs and promote their programs and…