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Yee, Joyce; Lievesley, Matthew; Taylor, Louise – Visible Language, 2009
The pace of commercial graphic design practice presents very few opportunities to conduct user research after a project's launch. This makes the design team's ability to anticipate and address risks during the design development phase even more important, recognized in the astute observation from Tim Brown, CEO of leading international design…
Descriptors: Foreign Countries, Graphic Arts, Failure, Risk Management